The PlayBook boasts a seven-inch design that fits easily in your hand, offers a Webkit-powered browser, and unlike Apple’s iPad, can play Flash-based content. The PlayBook contrasts sharply with Apple‘s consumer-focused iPad because it is designed for the traditional enterprise buyer, yet wants to appeal to consumers as well. It’s in this consumer-driven environment that the Research in Motion BlackBerry PlayBook arrives. But if a business’s goal is to create revenue using tablets, the only choice today that delivers a great connected experience is Apple’s iPad. Make no mistake, the PlayBook is a great first step for RIM. Lured by everything from smartphones to wireless broadband support and online resources ranging from Facebook to rich App Stores, employees are increasingly reaching for consumer technologies to do corporate tasks, whether or not they have IT’s blessing. In deploying tablets today, corporate IT is fighting a battle for employee hearts and minds. By Carl Howe, director at the Yankee Group,
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